01 Discover before you pitch
A researched fact is useful only if it connects to a problem the buyer confirms.
Discover what the buyer needs, prove the value, and know when to walk away.
Start with the accountA researched fact is useful only if it connects to a problem the buyer confirms.
Agree what the buyer must see before proposing a paid rollout.
“What is good for the top line? What is good for the bottom line?” (opens the source)
Use net value, review cost and contribution—not a polished headline.
Listen for the actual constraint. A memorized pitch cannot answer it.
A good conversation is not a budget, a signed approval or consumer demand.
Last reviewed Nov 10, 2026